The FORGE Brand Readiness Assessment

Purpose


To evaluate your business's readiness to build and grow a brand.

20 questions (4 per FORGE stage), all answered on a 1–5 scale:

1: Strongly Disagree
2: Disagree
3: Neutral
4: Agree
5: Strongly Agree

Max score: 100

 

 

Foundation

 

1. I can clearly explain what makes my business different from competitors.

 

2. I know exactly who my ideal customer is.

 

3. Our brand has a clearly defined purpose beyond selling products.

 

4. Our positioning is consistent across everything we communicate.

 

 

 

Orientation

 

1. I understand how customers currently perceive my brand.

 

2. I regularly evaluate competing products in my category.

 

3. I know why customers choose my product over alternatives.

 

4. Our brand communicates value within seconds of being seen.

 

 

 

Refinement

 

1. Our visual identity reflects the quality of our product.

 

2. Our packaging creates confidence and trust.

 

3. Our messaging is clear and compelling.

 

4. Every visual element feels intentional and cohesive.

 

 

 

Guidelines

 

1. Our logo, colors, and typography are used consistently.

 

2. Everyone on our team presents the brand the same way.

 

3. We have documented brand standards.

 

4. New marketing materials are easy to create without reinventing the brand.

 

 

 

Equip

 

1. We have all the assets needed to market our brand effectively.

 

2. Our team knows how to use our brand correctly.

 

3. We feel confident introducing our brand to retailers or customers.

 

4. Our brand system is ready to grow with the business..

 

 

 


 

 

 

 

 

 

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