We get politics
We cut our teeth in political design, so we know a thing or two about the process, the urgency, and the importance of properly communicating ideas to your audience. Whether it be developing a logo, designing a mail program, online ads, traditional media like television and radio, or a full suite of branding and materials to get your candidate elected, we've got the experience to deliver.
We offer a wide range of creative services centered around this mission. The case studies on this site is just a small sampling of our work.
Some of our past and present clients include:
Case Study: Congressman Sean Casten
When tasked with developing the original logo for Congressman Sean Casten's inaugural political campaign in 2017, we embraced the challenge with creativity and precision. Adhering to the classic red, white, and blue color scheme typical in political branding, we chose to give it a unique twist by opting for more refined shades. The deep navy and vivid magenta-red hues added a touch of sophistication while maintaining patriotism.
Symbolism played a key role in this design, with the six stars representing the 6th District and the waving lines symbolizing the three primary waterways of the area, and using a clean, sans-serif font gives it a modern feel.
While political logos often struggle to withstand the test of time, this project has proven to be an exception. Even with a slight modification to the lines, removing their curvature, the logo has retained its enduring appeal. From logo design to collateral materials, clothing, banners, walk cards, and direct mail pieces, our work for Congressman Casten's brand remains one of our proudest achievements, showcasing our ability to create a visually impactful and regionally meaningful political identity.
Case Study: Alderman Michele Smith
In the case study of Alderman Michele Smith, we focused on leveraging an established political brand to craft a successful re-election campaign. Collaborating closely with the campaign manager and a proficient video production team, our efforts were devoted to the competitive Chicago Municipal election. With a keen understanding of the electorate's demographic, we curated a campaign appearance that distinguished itself from the rest.
The clean lines and refined simplicity of our mail pieces captured a good deal of attention and significantly contributed to the campaign's triumph. Additionally, a range of online ad packages, community engagements, and televised segments were orchestrated to consolidate support for the Alderman. This project remains cherished in our portfolio not only for the victory but primarily for challenging us to innovate and create political mail in a refreshingly unconventional manner.
