Los Villares® offered premium imported Spanish foods, vinegars, and olive oils. They had an established brand, but weren't making an impact. The brand didn't communicate the proper signals across all of their product lines effectively, and sales slumped.
Foundation
Defined the brand's Spanish heritage, premium positioning, authentic origin, and target customer.
Orientation
Explored multiple visual territories balancing traditional Spanish roots and storytelling, with modern retail appeal.
Refinement
Developed a contemporary identity system helping American consumers instantly understand the product.
Guidelines
Created a consistent system capable of supporting multiple product lines that canscale easily.
Equip
Delivered production-ready assets, brand standards, and packaging files ready for continued expansion.
We want someone choosing Los Villares to know they are not just purchasing products – they are experiencing the taste of Spain right in their own home. This brand is rooted in the rich traditions and flavors of this unique cuisine, bringing a piece of Spain to your table. These products are more than oils, vinegars, peppers, and saffron. They are an experience.
We understood that with products like these, the consumer wants to discover the true essence of Spanish cuisine and culture with authentic products that are their ticket to the vibrant and flavorful world of Spain. The energy and liveliness of these designs embody that understanding.
AUthentic brands aren't built through design alone.
They succeed when strategy, positioning, perception, and execution all reinforce one another.
That's the purpose of the FORGE Framework.
Los Villares® demonstrates how thoughtful brand strategy can transform a product into a brand customers recognize, trust, and choose.
